Win with Gen Z: How Neutrogena took to TikTok and Connected with Culture
How did a 93-year-old brand show up, address misinformation, and win relevance with Gen Z? In 2020, Neutrogena sought out Movers+Shakers, “the best agency in the world at TikTok” (Adweek) with over 250bn views, to help it connect with Gen Z culture and recruit a new generation of fans. Three years in, the brand has garnered billions of views, and 1.5 million likes on its TikTok channel, and launched an edutainment property (SkinU) that’s effectively engaging Gen Z fans.
Join us for a discussion with Roberto Khoury, SVP - Neutrogena, and Evan Horowitz, CEO at Movers+Shakers, to learn how Neutrogena is winning with Gen Z and find out how your brand can too.
I help build beauty brands. I work with founders to launch brands and help established brands get unstuck from the development side. As a board member I help to bring teams together to get the job done with excellence and profitability.
April Uchitel
Country
Company
THE BOARD
Job title
Co-Founder
Interests
About me
Irina Kremin
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Company
Innocos
Job title
Founder
Interests
Biohacking for beauty, longevity and brain optimisation
About me
Iryna Kremin, the founder of INNOCOS. I made it my live purpose to empower INNOCOS network to live more adventurous, joyful, and fulfilling life. My latest obsession is BIOHACKING and we are now launching an educational podcast Beauty Biohacks, where we invites top beauty, health, longevity and wellbeing experts and entrepreneurs to talk about optimising your health, beauty and wellbeing with the help of the latest science, nutrition, technologies, and data-driven self-experiments. Stay tuned!
David Silbergleit
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Company
PIMS
Job title
CEO
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About me
Catherine House
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Company
RingoAI
Job title
Head of Product Marketing and Partnerships
Interests
About me
Allen Donaldson
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Company
Good Face Project
Job title
VP of Sales
Interests
About me
Allen Donaldson is Vice President of Sales at the Good Face Project, a formulation and regulatory cloud solution for cosmetic Brands, Manufacturers, Bespoke Formulators, Merchants, and Ingredient Suppliers. Allen is a senior Sales Leader with a strong track record implementing successful business development and revenue growth strategies. In his over 15 years of experience in the Beauty industry, he has served in a number of operating and strategy roles.
As a President of Technology & Sales for a fast growing DTC skincare Brand, Allen led the company's R&D, product development, and engineering teams, as well as B2B retail relationships, with a focus on constant innovation and global regulatory compliance. Throughout his career, Allen has excelled at developing effective go-to-market strategies, particularly those that focus on global acceptance of raw materials and market-ready cosmetics and personal care products.
Cooking, hiking, reading, intersection of business and sustainability
About me
Octavia Hamilton
Country
Company
XENA: Making Strong Women Stronger
Job title
Founder
Interests
Womens health, fitness, collaborations
About me
Octavia Hamilton is the founder of XENA. A women's health and fitness platform providing exercise and information to support women through life defining moments.
Octavia Hamilton is a musculoskeletal physiotherapist with a keen interest in women’s health and cancer rehabilitation. Utilising a blend of scar work, acupuncture, Pilates and breath work, as well as drawing on 10 years of experience in complex trauma rehabilitation, to restore resilience and confidence to her clients.
XENA is pulling together a host of experts in the field to support women in the way they deserve, being the voice of hindsight before it's too late.
